A CONVERSATION ABOUT WHAT'S POSSIBLE
You Know the Trade.
But Nobody Taught You the Business.
What if the chaos you feel every day isn't a sign you need to work harder
— but a sign you're flying blind?
Jake Dummer has been an Electrician for 18 years. He started JRD Electric because he was tired of making someone else money, tired of the stress and pressure that came with working for "The Man."
A couple years in, he realized something critical: being a Master Electrician doesn't make you a Master Business Owner.
Not broken. Not failing. But running a business on gut feel, putting out fires daily, and having no idea if he was actually making money or just working for free.
This is what happened when Jake, Trey, and Trinity decided to change that.
From Chaos to Control
Three Perspectives on the Same Transformation
Founder/Owner
•
Superintendent
Jake Dummer
Speaking on Receiving Coaching: "I was very much so against it at the beginning. It was like, I don't need anyone to tell me what I need to do. But having someone to train you, educate you, teach you all the things that you don't know — it's fulfilling."
Co-Owner
•
Sales Manager
Trey Kimberlain
"We thought a lot of it had to do with luck. Now I know, I play a larger role in it than the luck does. It's been a game changer. Doesn't even begin to cut it."
General Manager
•
Bookkeeper
Trinity Warren
"I didn't have a Job Description. I didn't know the expectations for myself. Now I have an outline and guide, it's given me the structure that as a Type A Person, I needed."
What Changed in 12 Months
They didn't hire a bigger crew. They didn't work more hours. They didn't find some magic growth hack.
They Started seeing their Business clearly for the first time.
BEFORE
- "Running and Gunning" — putting out fires daily
- No idea if jobs were profitable or "working for free"
- Thought success was mostly luck
- No Job Descriptions — "I guess this is my job?"
- Hiring Criteria: "We need an Electrician"
- Couldn't take time off — even for birthdays
- Key employee was about to leave for Kentucky
- Days were chaotic, long, and exhausting
AFTER
- Know what's happening all week — before it happens
- Job Costing reveals true profit per project
- "I play a larger role than luck does"
- Org Chart with clear oles and expectations
- Structured hiring with performance standards
- Four-day work weeks, Fridays off with family
- Created growth path — employee stayed and thrived
- Control over the future, not just surviving
The Insight That Changed Everything
Here's what they discovered — and it's deceptively simple.
"It's not a 'What's going to happen?' anymore. It's 'What steps are we going to take forward?' — because we know the direction we're headed rather than just flying blindly."
~ Trey, Co-Owner
📊
The WAR Board
Weekly visibility into what actually happened — Revenue, Costs, Margins. No more guessing. No more "I think we did okay."
💰
Job Costing
The gap between what you think you're making and what you actually are. Track Planned vs. Actual hours — catch problems in days, not months.
📋
Org Chart + Roles
Clear Job Descriptions, defined expectations, and pathways for growth. Everyone knows their lane and where they're headed.
Building the Team — and the Future — Together
Here's the part most Electrical Contractors don't get to experience.
Founder/Owner • Superintendent
Jake Dummer
"I always thought I was a know-it-all until I stepped into business coaching and realized I basically just drink from a fire hose all the time. Sky's the limit now. I've got the team and I've got the coach."
18 years as a Master Electrician, now learning to step back and let the systems run.
Co-Owner • Sales Manager
Trey Kimberlain
"Would have never been possible a year ago to take this kind of time off for my birthday. I've always just worked on my birthday. Three-day weekends every single week now — Fridays off with my daughter."
Four-day work weeks. Snowboarding with his kids. A Business that runs without him there every moment.
General Manager • Bookkeeper
Trinity Warren
"If you're just an operator, you could not realize that you're actually losing money on jobs rather than having income like you thought. Owning your books means understanding every single transaction."
Went from "flying by the seat of my pants" to owning the books, the schedule, and the processes.
This isn't a Business that's burning people out.
It's a Business that's building people up.
Two Ways JRD Can Help You
After watching these conversations, you're probably thinking one of two things:
PATH A
"I need what JRD built."
You watched Jake, Trey, and Trinity talk about Weekly Visibility, Job Costing, and Building a Team that doesn't depend on you for everything and something clicked.
- Know your real growth trajectory — not what you hope
- See your seasonal revenue pattern clearly
- Find out if you're on pace or falling behind
- Get your Revenue Health Score — one number that reveals the truth
Takes 5 minutes • Instant results • No cost
PATH B
"I need what JRD does."
You watched Jake talk about 18 years of Electrical Expertise and a Team that shows up prepared, executes efficiently, and communicates clearly and something clicked.
- Residential Electrical Services & Remodels
- Commercial Electrical Work
- Panel Upgrades & EV Charger Installations
- Licensed, Insured & Professionally Managed
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"Building Leverage Today. Legacy Tomorrow."
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